This industry needs a complete rethink. After all, it's setting...
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“Essential reading for a new generation of marketeers motivated to rediscover the meta-purpose of marketing – long-term wellbeing for all. Randle and Eyre analyse the current state and impacts of marketing, highlighting the flaws of conventional approaches and proposing a new role and mindset. Critically they provide the frameworks and practical tools needed to create true value for business and consumers alike.”
This industry needs a complete rethink. After all, it's setting...
Read MoreIf today's 'effective' marketing doesn't give a stuff about sustainability...
Read MoreLet’s face it, if we were to grade marketing’s response...
Read Moreas broad-ranging as it is beautifully written
Read Morehelp future proof your career and set you on a...
Read Morea seminal guide to reframing marketing for a new era
Read More“An essential handbook that offers frontline marketers, hope and practical...
Read MoreAn essential part of the arsenal for Marketers who want...
Read MoreBrilliantly written, researched and referenced, it’s the new authority for...
Read MoreEssential reading for a new generation of marketeers
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