Sustainable
Marketing

The marketing industry is at a pivotal moment, presented with an urgent opportunity to reframe what the function and it’s tribe is actually here to do. Depending on your vantage point – this is a massive threat or an opportunity (by now, no one should be thinking it’s not relevant!). Many in the industry are feeling directionless – questioning what can be done, when arguably marketing has contributed into getting us to this mess in the first place?! Thanks to Paul, Alexis and the Sustainable Compass, there’s new way forward and now it the time to lean in. The book takes the reader through a journey – providing important context, clarity on core concepts (this area can be overwhelming on the technical front) and necessary agitation. But it doesn’t leave you hanging…. it then goes on to provide an approach that will help marketing know where to start, and then where to go next. This will be the book that will be referred to in academic and industry circles in the future, a seminal guide to reframing Marketing for a new era.